Zoomlion's overseas market steadily promotes customized equipment adaptation to multi regional working conditions
In the first half of 2026, Zoomlion's overseas business will continue to steadily advance, with bulk orders for earthmoving machinery, lifting equipment, and new energy engineering equipment in multiple overseas markets. The company will continue to strengthen its localization research and development and product adaptation capabilities.
In the South American market, Zoomlion participated in the Brazilian construction machinery industry exhibition, showcasing the ZE series excavators, skid steer loaders, and other models. The equipment was optimized for local soil and high-temperature working environments, and sales of related products for track excavators in the Brazilian region increased in the first half of the year. At the North American exhibition, companies showcased off-road tire cranes, large excavators, and complete sets of concrete equipment, demonstrated 5G remote tower crane control technology, remotely completed lifting operations, and demonstrated equipment intelligent control capabilities .
In addition to whole machine output, Zoomlion has established multiple research and development manufacturing bases and service outlets overseas, adjusting hardware configurations and software programs according to different regional regulations, climate, and construction habits. For excavators delivered to the Singapore market, components are optimized according to local fuel conditions and high-frequency operation intensity to improve the operation stability of equipment in the local environment.
Industry observations show that overseas customers' attention to equipment reliability, parts availability, and after-sales response speed continues to increase. On the one hand, Zoomlion has improved its local spare parts warehousing and engineer on-site service system, and on the other hand, it has promoted the export of new energy products such as electric mixers and electric excavators to meet the carbon emission reduction requirements of some countries. In the future, enterprises will continue to rely on overseas production and research and development networks to output engineering machinery products and supporting services that are suitable for different regions.
